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Marketing expertise

Over my career I have experienced a wide range of marketing disclipines and techniques. I have the benefit of working in a wide range of industries.

OK, I’m no millenial but I am thoroughly modern in my approach to marketing.  I’ve implemented from scratch Thought Leadership Programmes using Social Media,  setup Marketing functions and implemented large marketing automation projects. The thing I love about Marketing is that there’s always something new to learn.

Breadth of experience

Even though I don’t consider myself a techie, I’ve always been interested in new technologies and – in particular – how to use them. In my career I’ve been involved in some world-leading projects including:

  • new models for print on demand books
  • launch of IBM’s global e-learning system
  • some of the first educational e-learning products in the UK (ok that was a very long time ago but it was cutting edge at the time!)

Winning hearts and minds

Creating a detailed plan or strategy is one thing, making it happen is another. As any Business Leader knows, it’s all about working winning hearts and minds. I have lots of experience not just in working with large teams but also working internationally.

Quick wins

I completely recognise that Organisations need to see some fast results.  So, although I like to do thorough, systematic plans, the good news is that I work quickly and I will identify the quick wins for you: things your team can implement immediately which will deliver business benefits.

See my LinkedIN profile for more detail.

 

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