The Twitter challenge – advice from our future leaders

The Twitter challenge
My slide from the challenge…

What do we want from our graduates entering the world of work ?  We want creative leaders, according to Dublin City University president Brian MacCraith.

So I was both a little bit surprised and – I’ve got to say – impressed last week by a class at Abingdon and Witney College.

Let me explain… I’m training as a part-time Lecturer at the College, and I volunteered to set an activity for a class of Higher Education level Management students.

 The Twitter challenge

The idea of the activity was to set a Strategic challenge. So I chose Twitter.  Twitter, to me, seem to be very much at a strategic crossroads. After years of growth, suddenly they have a major challenge – their user base isn’t as growing as fast as it was, and they are losing advertising revenue, partly due to the association with Donald Trump (the “Trump effect”).

So, the challenge was – if the students were running Twitter, what would they do next ?

Like a keen, newly inducted, earnest teacher I had a complete timed plan for activity ready, along with help if the students needed some inspiration…. I even had some “late breaking news” lined up to mix things up half-way through..

They didn’t need any of it..

 Creative solutions from tomorrows leaders

They weren’t daunted by the challenge. What folowed was a lively and wide-ranging dicussion covering celebrities to bots.

Some students brushed off the current woes relating to Trump with a very mature assessment that, if their model is based on growth, and they are growing then they don’t have a problem longer term.

Others came up with ideas to target new celebrities and drive growth (and improve Twitter’s image).

Others suggested focusing on driving live events through Twitter ..

 

Rising to the occasion

 

Personally I learned a lot by this activity.  Principally not to underestimate the potential of students. Give them an interesting challenge and they will rise to the occasion.

Isn’t this just what we want from our future leaders ?

 

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